Hotjar is a visitor behavior analytics tool: heatmaps, session recordings, funnels and surveys. Part of Contentsquare, it offers a free plan and paid plans from $39 per month. It complements Google Analytics by showing how visitors actually use a website.
Hotjar shows what Google Analytics does not: where visitors click, how far they scroll and when they drop off. The tool records sessions, draws heatmaps and asks visitors questions. We recommend this kind of analysis before any redesign, as explained in our guide to the key steps of a website redesign.
Hotjar is a user experience analytics tool owned by Contentsquare. The company reports more than 1.3 million websites and apps using it (Hotjar official website).
Prices below come from the official pricing page on October 23, 2026, in US dollars, for the Experience Analytics offer.
| Plan | Price | Highlights |
|---|---|---|
| Free | $0 | Up to 200,000 sessions per month, 1 month of data, 1 project, replays, heatmaps, funnels, MCP |
| Growth | From $39 per month billed annually, $49 monthly | 13 months of data, 3 projects, journey analysis, AI summaries |
| Pro | Custom | Up to 6 projects, cross-device journeys, conversion attribution, A/B testing |
| Enterprise | Custom | Large organizations |
The Growth plan price rises with the number of monthly sessions analyzed.
Microsoft Clarity comes up often because it offers heatmaps and recordings for free. For a first diagnosis, it is often enough. Hotjar keeps the edge on surveys, funnels, journey analysis and AI summaries. The right choice depends less on the tool than on the question: understanding one page that does not convert, or managing the experience of a whole website.
Read Hotjar data alongside Google Analytics for volume and Search Console for where visits come from.
Hotjar remains one of the simplest tools to see a website through its visitors' eyes. Its free plan, expanded since the move under Contentsquare, covers most B2B websites. Consent still needs careful setup, since the tool records sessions.
Our growth agency analyzes visitor behavior to prioritize the changes that bring more contact requests.
A visitor behavior analytics tool with heatmaps, session recordings, funnels and surveys. It belongs to Contentsquare.
The free plan covers up to 200,000 sessions per month. The Growth plan starts at $39 per month billed annually. Pro and Enterprise plans are custom.
Hotjar offers privacy settings such as input masking. The setup must still respect visitor consent through a cookie management tool.
The script loads asynchronously and is light. Like any third-party tool, it should be measured in a performance audit.
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