2026 Showcase Site Price: What budget should you expect from €500 to €15,000?
9 minutes
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October 23, 2024
The price of a showcase site in 2026 is between €500 and €15,000 depending on the complexity of the design, the CMS used (WordPress, Webflow, Wix) and your business goals (SEO, conversion, autonomy). Based on our experience ofWebflow agency specialized in premium sites, the majority of professional projects are between €3,000 and €10,000. A 500€ site is enough to test an online presence, but quickly becomes limiting. Conversely, an investment of €8,000 to €15,000 transforms your site into real acquisition lever.
Price of a Showcase Site in 2026: Summary Table
These rates are based on our observation of the French market in 2026 and our own Price schedules at Noqode.
What is a Showcase Site and why invest?
One Showcase site is a website designed to present a company, its services or its know-how, without online sales functionality. Its main objective: inform, reassure and convert visitors into qualified prospects.
Unlike an e-commerce site that manages transactions, or a webapp with user accounts, a showcase site plays a different but just as essential strategic role. According to 2026 data, 92% of consumers read online reviews before visiting a local business for the first time (source: Capital One Shopping, August 2025). A professional showcase site directly influences your conversion rate.
What a good showcase site should achieve
- Make you want to contact you via optimized forms and clear CTAs
- Reflect your credibility with coherent design and structured contents
- Be legible on all media (desktop, tablet, mobile)
- Be optimized for Google from the first line of code (native technical SEO)
- Reassure yourself about your expertise with customer testimonials and references
In 2026, technical performance is not optional: 53% of mobile users abandon a site that takes more than 3 seconds to load (source: DesignRush, June 2025). Speed has a direct impact on your bounce rate and your conversions.
A showcase site is not a simple “digital business card”. It's the only channel 100% controlled by your company, without external algorithms, without content limits, without intermediaries. All your marketing efforts (LinkedIn, emailing, advertising) converge at this central point.
Showcase Site Price According to the Platform (CMS)
The choice of CMS directly influences the initial budget, recurring costs and your ability to evolve. Here is an objective comparison based on our experience with 50+ Webflow projects and our knowledge of the WordPress/Wix market.
Market context 2025: WordPress represents 43% of global websites, Wix 2.9%, Wix 2.9%, Shopify 4.4% and Webflow 0.6% in total volume. However, Webflow dominates in the premium segment of sites > €5,000 thanks to its superior technical performances (source: BuiltWith, 2025).
Real Budget Example: Noqode Project
This example reflects a project actually delivered by Noqode in 2025. The numbers and results are authentic.
Customer case: Odoné Law Firm — RGPD & IA Act (Paris)
Background: Launch of a new law firm specialized in RGPD compliance, IA Act and CNIL litigation, founded by Joanna Masson, former CNIL executive for 7 years. The firm targets French and international companies on complex issues: litigation before the restricted training of the CNIL, simulation of controls, DPO transitions, pre-litigation procedures.
Problem: No visual identity, no digital presence. The activity was based solely on the professional network and the personal reputation of the founder. It is impossible to give credibility to the first commercial exchanges, to clarify the offer or to embody such rare expertise without a structured premium window.
Project budget: Confidential budget
Note: Project from the “Acceleration” range (10 000 000 to 15 000€) including complete rebranding + bilingual site + audiovisual production
Perimeter:
- Complete rebranding : new logo (double “O” signature), premium graphic charter (Chatham Blue + bright yellow palette, Lora typeface), stationery templates, LinkedIn banners
- Audiovisual production : professional corporate photo shooting + presentation video (VSL 2 min) shot in the offices and in front of the CNIL
- Bilingual FR/EN website via Webflow Localization
- 12 structured pages : homepage with VSL, 6 offer pages (pre-litigation, litigation, litigation, simulation controls, DPO transitions, strategic advice, CNIL procedures), team, testimonies, FAQ, FAQ, FAQ, legal blog, contact
- 10 integrated customer stories with names, positions, companies, logos
- Customized Webflow CMS for legal articles and autonomous management
- Calendly integration (automated appointment scheduling 24/7)
- SEO + AEO : schema.org structured data (LegalService, Review, AggregateRating), optimization for ChatGPT/perplexity
- Complete administration guide (PDF + Tella videos) for editorial autonomy
Delay: 6 weeks (design, production, development, translation)
Measured results/Impact:
Immediate statutory credibility : the complete rebranding positions Odoné at the level of firms established from the start, with no years of history required
Clear differentiation : 7-year CNIL expertise transformed into a unique argument via structured copywriting (“The experience of the regulator to anticipate risk and ensure your defense”)
Full operational autonomy : Joanna and her team publish legal articles, add testimonies and manage FR/EN translations without technical dependence thanks to the administration guide provided
SEO + AEO visibility : positioning on “Paris GDPR lawyer”, “CNIL litigation”, “IA Act compliance” + optimized visibility in ChatGPT/Perplexity thanks to a native AEO strategy
Business automation : Calendly 24/7 reduces contact friction, frees up time for high value-added consulting relationships
Revealing anecdote : Joanna herself found Noqode via GPT chat, perfectly illustrating the effectiveness of our AEO (Answer Engine Optimization) strategy. This same approach was deployed for Odoné from its conception, guaranteeing its visibility not only on Google, but also on conversational AI engines.
Learn more about this customer case: noqode.fr/references/odone
Additional Costs to Expect for a Showcase Site
The creation price is only a part of the total investment. To guarantee performance, safety and long-term visibility, integrate these additional costs into your estimated budget.
Domain name and hosting
Domain name: €10 to €50/year depending on the extension (.fr, .com, .io, etc.)
Webflow hosting: included in site subscription (starting at €14/month), with SSL certificate, global CDN and automatic backups
WordPress hosting: €100 to €300/year on external hosting (OVH, o2switch, Kinsta), not to mention additional security, backups or technical support costs
Common pitfall: “Cheap” WordPress hosting (< 5 €/month) offer poor performance. However, the average loading time in 2025 is 2.5 seconds on desktop and 8.6 seconds on mobile (source: Hostinger, August 2025). Slow hosting directly penalizes your conversions.
Maintenance and Scalability
Classic maintenance: technical corrections, content updates, graphic adjustments, security monitoring
Estimated cost: €500 to €5000/year depending on site complexity and level of support
Webflow: simplified technical maintenance (no plugins to update, managed infrastructure)
WordPress: mandatory heavy maintenance (core, theme, 10-20 plugins to monitor, regular security breaches)
Content creation & SEO
An efficient showcase site is based on well-written and structured content. Content directly influences SEO and conversions.
Text writing: key pages (Home, Services, About), blog posts, specific SEO pages
SEO optimization: title/meta tags, Hn structure, internal links, structured data
Estimated cost: from 800€ initial service (excluding continuous blog)
Ongoing SEO investment: €500 to €2000/month for active content strategy (blog articles, technical optimizations, netlinking).
To go further, consult our guide SEO optimization on Webflow.
How long does it take to create a showcase site?
The delay depends on several factors: level of personalization, number of pages, specific animations, integrated SEO strategy, and customer responsiveness upon content/visual validation.
What extends the deadlines (Noqode feedback)
- Content production (texts, visuals, videos) not ready on the client side
- Validation back and forth Multiples with no single decision maker identified
- Unclear initial brief (goals, targets, style not clarified in advance)
- Specific technical complexity (multilingual, API connections, custom features)
How to save time without sacrificing quality
- Provide a clear brief from the start : business goals, targets, design inspirations, existing content
- Centralize exchanges with a single decision-making contact person on the customer side
- Entrust the project to a structured agency who frames the process and guides you at each stage
At Noqode, we use a clear project methodology: kick-off, wireframes, models, development, development, recipe, training, launch. Each phase validated before the next passage = 0 unpleasant surprises.
How to invest well according to your budget
The right budget is not the one on the market. It is the one that reflects your real priorities, your digital maturity and the expected impact of the site.
A poorly structured €2,000 site can hinder the growth of a promising business. On the other hand, a €15,000 project that is poorly framed can be oversized.
1. Launch (3000€ to 5000€)
Objective: Laying the foundations, clarifying the offer, reassuring.
What you get:
- Structured showcase site 5-8 key pages (Home, Services, About, References, Contact)
- Consistent design aligned brand positioning
- Responsive perfect for all devices
- Basic SEO (tags, structure, sitemap)
- CMS for autonomy: simple content
Ideal for: Independents, young companies, light redesigns, concept validation before scaling.
2. Structuring (€6,000 to €10,000)
Objective: Convert, reference, prepare for growth.
What you get:
- Customized site with Webflow CMS
- UX architecture designed for conversion (clear tunnels, CTAs tested)
- Strategic pages written (SEO optimized content)
- SEO integrated by design (structure, speed, structured data)
- Autonomous management team training
- Analytics and tracking conversions
Ideal for: Growing SMEs, post-seed startups, strategic redesign, first digital professionalization.
3. Acceleration (€10,000 to €15,000)
Objective: Make the site a business lever in its own right.
What you get:
- User journeys optimized by persona
- Customized animations (micro-interactions, scroll effects)
- Conversion-oriented content (expert copywriting)
- In-depth SEO strategy (architecture, netlinking, content)
- Interfacing business tools (CRM, marketing automation, advanced analytics)
- Audiovisual production (photos, videos)
- Rebranding if necessary
- Strategic support 3-6 months post-launch
Ideal for: Companies seeking to industrialize acquisition, reposition brand, scale quickly, raise funds.
Concrete example: Our Odoné project (detailed above) illustrates this level.
💡 Systematic recommendation: Before any project, we offer UX/UI/SEO audit (800-1500€, creditable on project). This is the best way to define the right priorities, frame functional scope, and allocate budget where it will create the most impact. Audit ROI: avoid spending €8,000 on the wrong priorities.
FAQ: Showcase Site Prices (Frequently Asked Questions)
What is the average price of a showcase site in 2025?
The average price of a professional showcase site is between €3,000 and €10,000. Under €3,000, we often talk about very simple sites built on templates with little customization. Beyond €10,000, you enter premium sites with advanced design, in-depth SEO strategy and complex architecture.
According to our Noqode price list, 85% of our projects are between €5,000 and €12,000, reflecting the level of customer requirements, SMEs and growing startups.
What factors influence the cost of a showcase site?
The price depends mainly on 4 main factors :
1. The design : standard site on template vs custom design designed for your brand
2. The CMS : Wix (simple but limited) vs Webflow (flexible, efficient, requires expertise)
3. The content : 5 basic pages vs 15 pages with written and SEO-optimized content
4. Business goals : “business card” site vs conversion tool with tracking, A/B testing, CRM integrations
Concrete example: 5-page showcase site, Wix template = 800€. Same scope on Webflow custom design + SEO = 4500€. Difference = level of customization, performance, and scalability.
How much does a showcase site made by an agency cost?
A specialized agency will offer services more complete than a freelancer :
Standard site: starting at 4000€
Customized site with support: €6,000 to €10,000
Premium site with SEO strategy and animations: up to €15,000
Agency vs freelancer advantage: complete team (designer, dev, SEO, PM), structured process, guarantees, ability to manage complex projects simultaneously.
Showcase site: freelancer or agency, what to choose?
Freelance (1500-5000 €) :
✅ Ideal: simple projects, direct relationships, flexibility
❌ Risk: limited availability, mono-competence (either design, or dev, or SEO, rarely all 3)
Agency (4000-15,000 €) :
✅ Full team (designer, dev, SEO, PM), structured process, guarantees, scalability
❌ Higher budget, sometimes less flexibility
Can we create a free showcase site?
Technically yes via Free Wix or WordPress.com, BUT:
❌ Non-professional subdomain (yoursite.wix.com)
❌ Ads imposed on your site
❌ Blocked SEO (URL structure, speed, tags)
❌ 0 professional credibility
Minimum recommended investment: €500 (domain name + premium template + 1 year hosting). Below, counterproductive risk: bad image = loss of potential customers.
According to 2026 data, 85% of consumers trust online reviews as much as they trust personal recommendations (source: WiserReview, December 2025). An amateur site with imposed advertising directly undermines this trust.
