Attio

Attio is Noqode's CRM. Every sales opportunity since March 2025 is recorded in it, with its source and value. We also run it from Claude, through its MCP server. This page presents the tool, its pricing and how it differs from HubSpot for a small B2B team.

What is Attio?

Attio is a flexible CRM built around customisable objects: companies, people, deals and any object specific to your business. It syncs the team's emails and calendars, enriches records automatically and maps relationships between contacts. The company claims more than 30,000 customers and 30 million MCP calls a month on its platform (Attio official website).

Attio's key features

• Custom data model: objects, attributes and lists adapted to your sales cycle.
• Email and calendar sync: every exchange linked to the right contact without manual entry.
• Ask Attio and agents: plain-language questions on the pipeline, research and enrichment agents.
• Workflows and sequences: follow-ups and automations without a third-party tool.
• API, webhooks and MCP server: Claude, ChatGPT or Cursor read and update the CRM.

How we use Attio at Noqode

Attio holds our whole sales pipeline: inbound leads, proposals, deals won or lost. We record the source of every opportunity, which lets us measure the real weight of AI search in our acquisition. This analysis is published in our article on AEO results at Noqode.

The MCP server changes daily use. From Claude, we update a deal, find an exchange or prepare a meeting without opening the CRM.

In this video (in French), Amaury de Luca opens our Attio CRM to show where our sales opportunities come from.

Attio pricing

The prices below were taken from the official pricing page on 23 October 2026, in euros, per user per month.

Each plan includes credits for AI features, which can be topped up with monthly packs.

Attio or HubSpot?

HubSpot covers marketing, sales and customer service in one suite, with a very complete free CRM. Attio focuses on the CRM and bets on data model flexibility and openness to AI agents. For a sales team of a few people that wants a fast, customisable tool, Attio often wins. For full marketing automation, HubSpot keeps the edge.

Our review of Attio

Attio is a strong replacement for a spreadsheet or a rigid CRM in a small B2B team. Its real strength is openness: API, webhooks and MCP let you connect the CRM to the website, to automation and to AI assistants.

Strengths

• A data model that adapts to any sales cycle.
• Email and calendar sync that removes manual entry.
• An MCP server to run the CRM from Claude or ChatGPT.
• A free plan you can actually start with.

Limits

• An interface and support in English.
• Less complete marketing automation than HubSpot.
• A per-user price that climbs quickly on the Pro plan.

Connecting the CRM to the site and forms is part of our projects. Our growth agency and our AI and automation services connect Attio to Webflow, Make or Zapier. Once a deal is signed, our quotes and invoices go out from Qonto.

FAQ: frequently asked questions about Attio

Is Attio free?

Yes, up to 3 users and 50,000 records. Private lists and teams of up to 10 people require the Plus plan, at €31 per user per month billed yearly.

What is Attio?

A modern CRM for B2B teams, built around customisable objects, with email sync, automatic enrichment and AI agents.

Does Attio work with Claude?

Yes. Attio offers an official MCP server that lets Claude search, read and update CRM records.

Is Attio suitable for an agency?

Yes. We use it to track leads, proposals and acquisition sources, with a data model adapted to our sales cycle.