Gemini

Gemini is Google's AI. The name covers both the assistant available on the web and on mobile and the model family built by Google DeepMind. For a company, Gemini matters in two ways. It plugs into the Google tools your teams already use. It also powers AI-generated answers in Google Search, and therefore the way your prospects discover your market.

What is Gemini?

Gemini covers three uses. The Gemini app works as a conversational assistant, with deep research, Canvas and custom assistants called Gems. Gemini in Google Workspace drafts and summarises in Gmail, Docs or Drive. Finally, Gemini models are available to developers through the API, in Google AI Studio and Google Cloud.

Google announced Gemini 4 Argon on 30 September 2026. The model targets software engineering, legal and financial work and cybersecurity. Its output limit rises from 64,000 to 1 million tokens, at an introductory price of $2 per million input tokens and $10 per million output tokens (Google's Gemini 4 Argon announcement). Gemini 3.8 Flash, released on 2 September 2026, remains the fast and affordable model in the range.

Gemini, AI Mode and AI Overviews: the link with Google Search

Gemini also matters for a reason that goes beyond the assistant. Google uses a custom version of Gemini to generate answers in AI Mode and AI Overviews in Search (Google's AI Mode announcement). The pages Gemini understands and cites partly decide a brand's visibility on Google.

This answer at the top of the page reduces clicks on classic results. Ahrefs measured a 34% drop in click-through rate for position one when an AI Overview is shown (Ahrefs study). We cover the strategy to adopt in our article on SEO in the age of AI Overviews.

Levers to get picked up by Gemini

• An indexed, fast site. Gemini relies on Google's index. A page missing from the index has no chance of being cited.
• Clear answers at the top of each section. Factual, dated passages of 40 to 60 words are easier to reuse in a summary.
• Consistent structured data. Organisation, article, FAQ and product markup help Google connect your pages to your entity.
• A presence beyond your site. Reviews, press mentions and YouTube videos build the trust Google gives a brand.

In this video (in French), Amaury de Luca analyses how Webflow makes itself visible in ChatGPT, Claude, Gemini and Perplexity, and what a B2B brand can take from it.

Gemini pricing

The plans below were taken from the Gemini subscriptions page on 23 October 2026, for France.

Companies usually go through Google Workspace, whose editions include Gemini. Developer access is billed by usage through the API.

Our review of Gemini

Gemini makes the most sense in a company already on Google Workspace. It summarises Gmail threads, drafts documents and searches Drive without switching tools. For long-form writing and code, we prefer Claude, our main assistant. Our Claude page covers the September 2026 comparison of frontier models.

Strengths

• Native integration with Gmail, Docs, Drive and Meet.
• A generous free plan, with Deep Research included.
• Fast, low-cost models for automation through the API.
• A direct link with Google's AI Mode and AI Overviews.

Limits

• The range often changes names and plans, which makes choosing harder.
• The most advanced features reach the United States or Ultra first.
• Data in a personal account does not follow the same rules as a business Workspace account.

For a B2B brand, the question goes beyond picking a subscription. Gemini shapes part of what your prospects read on Google. Our SEO and GEO agency works on this visibility, and our free AEO audit checks in minutes whether your site is readable by AI.

Gemini compared with ChatGPT, Claude and Perplexity

• ChatGPT remains the most versatile assistant, with an ecosystem of apps and agents.
• Claude stands out for writing, document analysis and development.
• Perplexity puts sources at the centre of each answer and lets you pick the model.
• Mistral offers a French alternative with open models.

FAQ: frequently asked questions about Gemini

Is Gemini free?

Yes. The free plan gives access to the Gemini app, Deep Research, Canvas and Gems. Gemini 4 Argon and the Pro model require Google AI Pro, at €21.99 a month.

Is Gemini reliable?

Gemini can make mistakes like any language model. It shows links to its sources when it searches the web, which lets you check. For a figure or a decision, verify the source before reusing it.

Which is better, ChatGPT or Gemini?

Neither wins on everything. Gemini is more practical inside the Google ecosystem. ChatGPT remains more versatile for image creation and varied uses. The right choice depends on your tools and tasks.

What is the link between Gemini and AI Overviews?

Google generates AI Overviews and AI Mode answers with a custom version of Gemini. Optimising your site for Gemini therefore also means working on your visibility in Google Search.

How do I know if Gemini cites my site?

Google provides no dedicated report. The GEO tools in our comparison of the best GEO tools track a panel of questions on Gemini and AI Overviews.