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Growth Marketing
28/4/2025
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5 minutes

Webflow named “Essential App” by HubSpot in 2025: A strategic recognition for marketing teams

For the second year in a row, Webflow has been named “Essential App” by HubSpot. Learn how this strategic distinction optimizes the marketing performance of businesses.

Arthur Andrau

Head of Sales & Associate

AI
25/4/2025
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6 minutes

Prompt ChatGPT: why knowing how to make a request is becoming a business skill

The arrival of ChatGPT has transformed the way professionals interact with technology. In a few months, the word “prompt” has emerged as a central element in the practice of generative AI. But what many still present as a simple text command is actually a skill in itself.

Amaury de Luca

Founder & CEO

Growth Marketing
17/4/2025
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7 minutes

Why and how to audit your website: beyond SEO, a strategic approach

Auditing a website is not about finding a few technical errors or checking SEO boxes. It is a strategic, structured approach that aims to analyze in depth the real performance of a site.

Amaury de Luca

Founder & CEO

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AI
11/2/2025

Generative Engine Optimization (GEO): The New Era of SEO with AI

SEO (Search Engine Optimization) has always evolved at the pace of technological innovations and changes in search behavior. But today, with the rise of generative AIs like ChatGPT, DeepSeek or Mistral AI, a more profound transformation is taking place.
News
6/2/2025

Creating an efficient site in real conditions: Feedback on my workshop at EEMI

This week, I left my CEO role for that of mentor. For four days, I accompanied students from EEMI - L'École Européenne des Métiers de l'Internet in an intensive workshop. The objective? Immerse them in real conditions for creating a website from scratch.
Web design
4/2/2025

UX Writing: Optimizing the User Experience through Strategic Writing

UX writing is much more than just a style exercise. It is a user-centered design process that aims to guide and streamline each interaction on an interface. In a world where user journeys are becoming more and more complex, effective UX writing is essential to optimize navigation, reduce friction, and improve conversion rates. But what is UX writing, and why is it so crucial?
Growth Marketing
29/1/2025

How to reconcile branding and performance for an impacting website?

A website is much more than a simple digital showcase: it is a strategic lever that must both reflect brand identity and offer a fluid and efficient user experience. However, this balance between branding and performance remains a major challenge for many businesses.
AI
27/1/2025

DeepSeek, semiconductors and the future of no-code: A technological revolution in progress

This morning, the tech industry was shaken by a major announcement: the Chinese startup DeepSeek unveiled a revolutionary AI chip, capable of outperforming traditional GPUs on several critical fronts. Result? A spectacular fall of 16% in Nvidia shares, the main market leader, in a single day.
Webflow
23/1/2025

Website trends in 2025 | Webflow Report Analysis

In 2025, websites are no longer simple information tools: they are at the heart of digital transformation strategies. The annual report “The 2025 State of the Website” by Webflow, produced in partnership with Vanson Bourne, reveals that 91% of businesses consider their website to be their first source of income. However, only 17% of marketing teams believe that their current tools are really up to the task.
Webflow
20/1/2025

The essential Webflow certifications to become a Webflow Partner agency

Choosing a certified Webflow agency has become an essential criterion for companies wishing to succeed in their digital projects. These certifications are not just badges: they validate advanced technical skills, UX/UI knowledge, and a commitment to the highest quality standards.
Web design
17/1/2025

The 6 essential web design trends in 2025

Web design, a discipline at the intersection of design, technology and user experience, is constantly evolving. The year 2025 marks a key stage where innovation meets ever higher expectations in terms of accessibility, performance and interactivity.
News
14/1/2025

Noqode welcomes Arthur Andrau: a new chapter for 2025

Today, we are taking a decisive step forward with the arrival of Arthur Andrau as Head of Sales. Both a partner on the sports field and a strategic asset, Arthur brings us a fresh perspective and great dynamism to approach 2025.

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