The price of a showcase site is generally between €500 and €15,000, depending on the complexity of the design, the CMS used (Webflow, WordPress...) and the business objectives (SEO, conversion, autonomy).
👉 Simple site: €500 to €3,000
👉 Customized site with CMS: €3,000 to €10,000
👉 Premium site with SEO strategy: €8,000 to €15,000
In this article, we analyze each type of project, the services to expect according to the price and the best practices for investing intelligently.
What is a showcase site and what is it really for?
A showcase site is a website designed to present a company, its services or its know-how, without online sales functionality. Its objective: inform, reassure and convert visitors into qualified prospects.
Unlike an e-commerce site or a webapp, a showcase site is not intended to manage payments or user accounts. But it plays an essential strategic role: it allows the company to Make yourself visible, of Clarify its positioning And of generate business opportunities.
A good showcase site does more than just exist. He must:
- Make you want to contact you.
- Reflect the credibility of your business.
- Be legible on all media.
- Be optimized for Google from the first line of code.
🟢 To remember : a showcase site is often the first point of contact between a brand and a potential customer. It can make all the difference.
How much does a showcase site cost depending on the type of project?
The budget required to create a showcase site depends above all on your level of requirement: design, user experience, SEO, management autonomy... There is no single price, but consistent ranges according to the scope of the project.
Showcase sites can be grouped into three main categories, each responding to a level of objective and digital maturity:
1. Simple showcase site: between €500 and €3,000
This is often the starting point for a small structure or a project in the process of being launched. It is a static site with 3 to 5 pages, designed from a template (often on Wix or WordPress), without advanced features or advanced SEO optimization.
This type of site makes it possible to establish a first online presence, but remains limited: little customization, standardized design, unequal technical performances. It's rarely designed to scale or convert effectively.
2. Customized showcase site: between €3,000 and €10,000
This is the core of demand for SMEs, startups or agencies that want a site that is aligned with their positioning. Here, we are entering a more strategic approach: personalized UX/UI design, scalable CMS (Webflow, WordPress), native SEO optimization, management autonomy for marketing teams.
The site is no longer a business card, but a conversion tool designed to structure the offer, highlight content and generate qualified leads.
3. Conversion-oriented premium site: between €8,000 and €15,000
At this level, the site becomes a business lever in its own right. It integrates a more complex architecture, tailor-made animations, optimized user paths, advanced technical SEO and sometimes connections to business tools (CRM, marketing automation, etc.).
This is the type of project that we carry out at Noqode when a client wants to professionalize their window, gain credibility and accelerate their online growth.
Summary of prices for a showcase site
What are the additional costs to be expected for a showcase site?
The cost of a showcase site is not limited to the initial design. To guarantee its performance, security and visibility over time, several additional costs must be integrated into your budget.
Domain name and hosting
A website needs a domain name (your online address) and hosting to be accessible 24/7. These two items are generally billed annually.
- Domain name : between €10 and €50 per year, depending on the extension (.fr, .com, etc.).
- Webflow hosting : included in the subscription, with SSL certificate and CDN included. Reliable, fast and secure.
- WordPress hosting or other CMS : requires an external host (e.g. OVH, o2switch), with variable costs between €100 and €300 per year, not to mention any additional costs for security, backups or technical support.
Maintenance and scalability
Once the site is online, it will be necessary to maintain, update and develop it.
- Classic maintenance : technical corrections, content updates, graphic adjustments.
- Estimated fees : between €500 and €5,000 per year, depending on the complexity of the site and the level of support required.
- Webflow advantage : no plugins to update or technical patches to monitor maintenance is simplified.
Content creation & SEO
A successful showcase site is based on well-written and structured content. This content has a direct influence on your natural referencing (SEO) and therefore on the visibility of the site.
- Writing texts : key pages (Home, About, Services...), blog posts or specific SEO pages.
- SEO optimization : title tags, meta description, Hn structure, internal links, etc.
- Estimated fees : from 800€ for an initial service (excluding blog), and more if you want a continuous content strategy.
➡️ To go further, consult our guide dedicated to SEO optimization on Webflow.
How long does it take to create a showcase site?
The creation time depends on several factors: level of personalization, number of pages, specific animations, or even integrated SEO strategy. There is no single duration, but realistic estimates depending on the type of project.
Average delays observed
What can make the deadlines longer
- Content production (texts, visuals, videos)
- Validation back and forth
- The lack of clarity in the initial brief
- Specific technical complexity (languages, APIs, functionalities)
How to save time without sacrificing quality
- Provide a clear brief from the start (goals, style, inspirations)
- Centralize exchanges with a single contact person on the customer side
- Entrust the project to a certified agency, which structures the process and guides you through each step
Why creating a showcase site is no longer an option
Too many businesses still think that a showcase site is “secondary” to social networks or direct prospecting tools. However, a well-designed site remains the only channel 100% controlled by your company without an algorithm, without intermediation, without content limits.
It is also the point of convergence of all your marketing actions. A LinkedIn post that arouses interest, a well-targeted emailing campaign, a business card sent during an appointment: everything refers, sooner or later, to your site.
A good showcase site is:
- A foundation of credibility : a controlled design, a clear structure, a legible message. You only have one chance to make a good impression.
- A conversion lever : structured form, conversion tracking, SEO landing pages, tested CTAs... A well-designed site transforms curious visitors into qualified prospects.
- An evolving tool : you can integrate content (blog, customer cases, testimonials), launch new offers or refine your positioning without depending on a closed tool.
🟢 Remember: a showcase site is not a static window. It is a living digital asset, which reflects your marketing maturity and your ability to structure your growth.
How to invest well according to your budget
The right budget is not the right one on the market. It is the one that reflects your real priorities, your digital maturity and the impact you expect from the site.
A poorly structured €2,000 site can hinder the growth of a promising business. On the other hand, a €15,000 project that is poorly framed can be oversized.
We structure each project based on a clear diagnosis. Our approach is based on three investment logics, aligned with the maturity level and ambitions of the client.
1. Launch
Objective : lay the foundations, clarify the offer, reassure.
Recommended budget : 3,000 to 5,000 euros
→ Simple showcase site, structured around a few key pages (Home, Services, About, Contact), with a coherent design and a clear message.
✔️ Ideal for freelancers, start-ups or small redesigns.
2. Structuring
Objective : converting, referencing, preparing for growth.
Recommended budget : €6,000 to €10,000
→ Customized site with CMS (Webflow), UX architecture designed for conversion, strategic pages written, SEO integrated from the design stage.
✔️ Standard for SMEs in the growth phase or post-seed startups.
3. Acceleration
Objective : make the site a business lever in its own right.
Recommended budget : 10 000 000 to 15 000€
→ Optimized user paths, tailor-made animations, conversion-oriented content, in-depth SEO strategy and possible interfacing with business tools.
✔️ For businesses looking to industrialize their acquisition or reposition their brand.
💡 Before starting a project, we always recommend a UX/UI/SEO audit.
This is the best way to define the right priorities, to frame the functional scope, and to allocate the budget where it will create the most impact.
Why choose Webflow to create an effective showcase site?
Today, Webflow stands out as one of the best compromises between performance, flexibility and autonomy. Unlike WordPress or Wix, which are often restricted by templates or technical dependencies, Webflow allows you to create tailor-made sites with clean code, a native SEO structure and a CMS perfectly adapted to marketing teams.
A responsive and scalable design
Each site we design on Webflow is designed to adapt to all media, without compromising on visual quality or user experience. No unpleasant surprises on mobile, no poorly managed “automatic” responsive. Everything is designed and developed to the pixel.
Real autonomy for your teams
The Webflow CMS interface allows your teams to publish content, adjust pages or launch a campaign independently, without technical dependence. It's a valuable asset for responsive marketing teams that want to test, iterate, and publish.
Technical performance at the service of SEO
Lightweight code, fast loading via CDN, fine management of tags, URLs and sitemap: Webflow integrates best SEO practices right from the start. This allows us to go beyond design to build sites that really perform in search results.
Simplified and secure maintenance
No more plugin updates or compatibility bugs. Webflow works without external plugins and hosts your content natively on a secure infrastructure (AWS + SSL). It is a guarantee of reliability, without additional technical costs.
🟢 To remember: Webflow is not just a creation tool, it is a platform designed for serious, efficient sites designed for growth.
Conclusion: How much does a successful showcase site really cost?
Talking about price without talking about purpose is a common mistake. A showcase site is not worth what it costs but what it allows you to obtain: credibility, visibility, acquisition, operational efficiency.
In the majority of cases, projects that struggle to perform do not suffer from a lack of budget, but from a poor allocation of resources: attractive but unclear design, forgotten SEO, tree structure thought out internally, lack of strategic analysis. The result: a beautiful but useless site.
At Noqode, we build each site as a lever. And this lever is based on three foundations:
1. The clarity of your positioning,
2. The fluidity of the user experience,
3. The ability of the site to generate real opportunities.
Here is a clear summary of investment logics according to your objectives:
But beyond the budget, it is the quality of the framing that will make the difference.
👉 Are you thinking about creating or redesigning a site with higher added value? Contact us here→
🟢 Remember: it's not about having “a website” but to have the right site, at the right time, for your current challenges.
FAQ on showcase sites
What is the average price of a showcase site?
The price of a showcase site is generally between €3,000 and €10,000 for a professional project. Under €3,000, we often talk about very simple sites, built on templates with little customization. On the other hand, a conversion-oriented showcase site, with a tailor-made design, advanced SEO optimization and a well-thought-out architecture, can reach €15,000.
What are the factors that influence the cost of a showcase site?
The price depends mainly on 4 main factors:
- The design : a standard or tailor-made site will not involve the same level of graphic work.
- The CMS : Webflow allows a flexible and fast site but requires more expertise than Wix or WordPress.
- The content : a site with 2 pages or 12 pages does not require the same editorial load.
- Business goals : if the site needs to convert, be referenced or interface with third-party tools, this complicates the project.
What recurring costs should you expect for a showcase site?
A website involves regular costs to be expected over the long term:
- Domain name : between €10 and €50 per year.
- Lodging : included on Webflow (from €14/month), or external on WordPress (between €100 and €300 per year).
- Maintenance : Webflow limits technical interventions, but monitoring is always useful. On WordPress, update costs are to be expected.
- Evolutions : content redesign, addition of pages, UX/UI updates according to your marketing needs.
How much does a showcase site made by an agency cost?
A specialized agency will generally offer more comprehensive services:
- Standard site : from €4,000
- Customized site with support : between €6,000 and €10,000
- Premium site with SEO strategy and personalized animations : up to €15,000
Within Noqode, we structure our services around 3 levels (launch, structuring, acceleration) to adapt the project to your level of digital maturity.
Is it possible to create a showcase site yourself?
Yes, but with limits. Tools like Wix or WordPress allow you to create a showcase site independently, provided you have a minimum of skills in design, writing and SEO. This may be enough to test an idea or start at a low cost, but for a site that reflects your positioning and that really converts, going through a professional is still advisable.
Why do an audit before creating or redesigning a site?
A UX/UI/SEO audit allows you to make the right observations before investing. It identifies:
- What's working and what's blocking on your current site
- UX friction points or SEO structure
- Priority actions to be carried out according to your objectives
This is the best way to align budget, ambitions and reality on the ground.
