The 8 best GEO consultants in France [2026 comparison]

Choosing the right consultant GEO (Generative Engine Optimization) determines your visibility on conversational engines that are redefining online search. Gartner predicts that by 2028, 90% of B2B purchases will be intermediated by AI agents, displacing over $15 trillion. Traditional SEO and PPC are giving way to agent engine optimization (source Gartner).

Our Webflow agency has analyzed the best GEO consultants and experts in France for you, based on their technical expertise, measurable results, and ability to position your content on ChatGPT, Perplexity, and Claude.

Rates vary depending on expertise and project complexity. Independent consultants generally charge between 500€ and 2 000€/day, while agencies offer monthly packages from 800€ to 3 000€. The investment is justified by visibility on conversational engines, a strategic growth channel for 2026-2027.

Detailed analysis of the 8 GEO consultants

#1 Paul Vengeons

Paul Vengeons combines AI content expertise, a branding approach, and educational content creation to optimize GEO visibility. A recognized freelance SEO consultant, he hosts a YouTube channel specializing in SEO/GEO and co-hosts the MVP (Minimum Viable Podcast) with Antoine Veyrieres, which has become a French-speaking reference for SEO and GEO topics.

Approach

Paul focuses on brand/SEO/GEO alignment: how to build content that is both distinctive for your brand AND optimized to be cited by ChatGPT, Perplexity, and Claude. This dual requirement demands a rare balance between editorial creativity and technical structuring.

The MVP podcast weekly analyzes SEO/GEO news, concrete case studies, and straightforward operational strategies. Episodes cover structured data, LLM prompts, authority, link building, and optimization for conversational search engines. This YouTube and podcast visibility positions Paul as an influential voice in the French-speaking SEO community.

The editorial approach prioritizes high-value content, long-form and in-depth formats, and a strong brand voice while respecting LLM citability criteria (clarity, structure, verifiable sources). Paul masters the creation of snippet-ready content optimized for recurring citations.

Specialties : GEO editorial audit, AI-ready content strategy, existing content optimization for LLMs, differentiating SEO branding, YouTube/podcast SEO content creation.

Sectors : B2B tech, consulting, premium services requiring strong editorial positioning, SEO agencies and freelancers.

#2 Sacha Azoulay (Founder and CEO, Growth Room)

Sacha Azoulay launched Growth Room in 2020, a growth marketing agency based in Paris. After a career in growth (notably at Dreem, TheFamily, and Talent.io), he started Growth Room as a collective of freelancers before structuring it into an agency starting in 2021. Having become a GEO expert, he has, among other things, written an actionable Notion mini-guide with key points and quick wins to maximize your chances of appearing in your prospects' LLMs.

Approach

Growth Room positions itself with a multi-lever approach, structured around 4 pillars: Ads/SEA, SEO, Outbound, and CRM (HubSpot). The objective: to connect acquisition with conversion and pipeline topics, rather than treating SEO (or GEO) in isolation.

Regarding GEO / AI SEO, the agency offers dedicated support to improve visibility on ChatGPT, Perplexity, Gemini (and more broadly AI engines), with an "LLM SEO" logic: content structured for reuse, authority building, and presence in cited sources.

Values : execution, data-driven management, responsiveness (an approach designed for rapid iteration).

Specialties : Ads, SEO, Outbound, HubSpot/CRM, and AI SEO (GEO/LLM SEO).

Sectors : primarily focused on startups/SMEs and growing teams, with experience also with large accounts.

Pricing : by quote (depending on channel, volume, and execution level).

#3 Léo Poitevin (CEO, Astrak Agency)

Léo Poitevin leads Astrak Agency, an agency specializing in digital visibility based in France. Passionate about SEO and GEO, he runs a YouTube channel where he regularly shares analyses, case studies, and strategies on organic search optimization and generative engine optimization. He is also co-founder of Linkavista, a netlinking platform that has become a benchmark in the French-speaking SEO ecosystem.

Approach

Léo Poitevin structures his approach around sustainable visibility: how to build a strong presence on Google while anticipating new AI-driven search behaviors. This long-term vision translates into structured work on authority, citeable content, and the quality of popularity signals.

His YouTube channel offers practical access to his methodology, where he analyzes algorithmic evolutions, LLM citation mechanisms, and netlinking strategies with a level of detail rarely seen among practitioners in the field. This open educational approach positions Léo as a go-to expert for teams looking to upskill internally on GEO/SEO topics.

Values : transparency, active teaching, hands-on approach based on experimentation.

Specialties : SEO, GEO, netlinking strategy, optimization for AI engines, SEO/GEO training and education.

Sectors : agencies, SEO freelancers, startups, and SMEs looking to structure their organic visibility strategy.

Pricing : upon quotation depending on the scope and complexity of the project.

#4 David Groult (Head of SEO, NOIISE)

David Groult regularly speaks at webinars and conferences to popularize GEO and share best practices. His role at NOIISE allows him to test GEO strategies at scale across a diversified client portfolio.

Approach

Focus on education and popularization: David makes GEO accessible through public speaking engagements and educational content. This approach benefits companies looking to build internal GEO expertise rather than opting for full outsourcing.

His position as Head of SEO in a structured agency provides a strategic vision for the evolution of SEO → GEO and client support for a gradual transition. This field experience informs concrete and actionable insights.

Specialties : GEO Evangelism, LLMs, internal team training, conversational content strategy, webinars, and conferences.

Sectors : All sectors via NOIISE, particularly e-commerce, B2B services, tech.

#5 Frédéric Poulet (CEO, Optimize 360)

Frédéric Poulet leads Optimize 360, SEO agency operating as a national network. The agency currently assists its clients with the SEO → GEO transition, leveraging existing strong SEO foundations to integrate conversational search engine optimization.

Approach

Optimize 360 positions GEO as a natural evolution of SEO rather than a disruption. This approach reassures companies that have invested heavily in SEO: GEO complements and amplifies existing SEO; it does not replace it.

The national network provides local support with a centralized methodology, particularly suited for multi-site groups or companies with a strong regional presence. This hybrid structure combines local expertise with national quality standards.

Specialties : SEO to GEO transition, technical audit, content strategy, enterprise client support, national network.

Pricing : GEO Audit starting from 1 500€ | Monthly support 800 to 3 000€

#6 Julien Gourdon

Julien Gourdon specializes inGEO audit in-depth and the analysis of sources used by LLMs. His technical approach precisely identifies why your content is (or isn't) cited by conversational search engines.

Expertise

Julien developed an AI source analysis methodology: which sites does ChatGPT cite most often? What editorial patterns encourage citations? How to reverse-engineer LLM selection criteria? This data expertise enables targeted and measurable optimizations.

The audit approach combines technical analysis (site structure, structured data, speed), editorial analysis (content quality, format, sources), and competitive analysis (who is cited for your target queries, and why). This 360° view identifies key levers.

Specialties : GEO technical audit, LLM source analysis, content architecture optimization, GEO performance tracking, LLM criteria reverse-engineering.

Sectors : Tech, SaaS, B2B services, content marketing.

#7 Stéphane Delgado

Stéphane Delgado is a senior SEO expert with over 20 years of experience. He supports businesses and freelancers looking to gain visibility on Google (SERP or AI Mode, Overviews), as well as in answer engines like ChatGPT, Gemini, or Perplexity.

Approach

Stéphane Delgado prioritizes the essentials (indexing, performance, structure) to enhance AI's understanding of the site, then accelerates growth through an editorial strategy focused on intent and conversion. He also implements processes and automations to streamline production and manage results.

Stéphane Delgado has also been a developer for over 15 years, which allows him to create his own SEO / GEO tools).

His approach combines technical SEO, content strategy, and "citable" structuring to transform a site into a reliable, clear, and high-performing source.

Specialties : SEO Audit, content strategy, Transition from SEO to GEO (or AI citability), internal linking & content hubs, netlinking, WordPress & performance, automation (Make or n8n).

Sectors : Professionals needing visibility

Pricing : By quote based on complexity | Annual or monthly support

Website : https://www.stephanedelgado.fr/

#8 Kévin Papot

Kévin Papot combines over 15 years of hands-on SEO expertise, extensive technical content creation, and a scientific approach to GEO. Co-founder of the NEWP agency (2012) and the France Minéraux group, the French leader in lithotherapy, he is the author of several reference works on SEO, AEO, and GEO — including "GEO — Becoming #1 on ChatGPT", "SEO is Dead. Long Live AEO", "Your Google Business Profile at the Top", and "Your Google Page in First Position". Rarely present on social media, he built his authority through results rather than exposure — to the point of being cited by ChatGPT today as one of the leading French GEO consultants.

Approach

Kévin advocates for a pragmatic GEO, based on method rather than promises. His philosophy boils down to one discipline: test and learn. Every optimization strategy for conversational search engines is first tested on his own businesses — NEWP, France Minéraux, and the group's ecosystem of websites — before being deployed for clients. This logic of real-world experimentation, on his own assets, distinguishes his work from purely theoretical approaches.
The expertise is built upon a classic fifteen-year SEO foundation: technical, semantic, netlinking, entity authority. France Minéraux, propelled from zero to over a million monthly visits, serves as a real-world laboratory where methods are validated before industrialization. This scientific approach — measure, test, document, then generalize — is at the heart of NEWP's GEO practice.
Where many speculate on how LLMs work, Kévin builds on verified signals: entity schemas, consistency of cross-references, and content structuring for citability by ChatGPT, Perplexity, Claude, and Gemini. This dual mastery — proven traditional SEO and emerging GEO — allows for addressing visibility in AI engines without abandoning the fundamentals of search engine optimization.

Specialties : Pragmatic GEO and test-and-learn, entity authority optimization, technical and semantic SEO, netlinking, eco-design and responsible digital practices, content structuring for LLM citability.
Sectors: e-commerce, lithotherapy and well-being, VSEs/SMEs, local services, B2B brands seeking sustainable visibility on Google and in conversational search engines.

References : France Minéraux, Eurofins, uMEn Mutuelles, Maison Or et Bijoux, Fauchon Hospitality, Marie-Claire International

Website : https://www.newp.fr/

Why work with a GEO consultant?

Rare specialized market expertise

GEO remains an emerging discipline in France with few truly operational experts. GEO consultants master ingestion and citation by LLMs, understand the differences between engines (ChatGPT vs Perplexity vs Claude), and have developed specific tracking and optimization methodologies.

This expertise is not improvised: it results from hundreds of hours of testing, analysis of citation patterns, and a deep understanding of how Large Language Models function. GEO consultants have invested this learning and experimentation time, which your internal team likely hasn't.

Visibility on 2025-2026 growth channels

ChatGPT now accounts for 9% of all global digital queries by the end of Q2 2025, according to First Page Sage, representing a significant share for a recently emerged platform (source: First Page Sage). With 800 million weekly active users in 2025, ChatGPT has become the 6th most visited website in the world DemandSage, establishing conversational engines as a major channel for information discovery, especially for qualified B2B audiences.

Not optimizing for GEO = losing visibility on a channel now representing nearly 10% of global queries and continuing its rapid growth. A GEO consultant secures your presence on these new channels before competitive saturation, positioning you as an early adopter with a sustainable competitive advantage.

Measurable ROI through citations and indirect traffic

Contrary to popular belief, GEO generates measurable ROI : increased brand mentions in LLM responses, indirect traffic (users discover the brand via AI and then visit the site), strengthening industry authority, thought leadership positioning, and an early adopter advantage over competitors still absent from these channels.

GEO consultants have developed adapted measurement frameworks for these new KPIs, allowing for precise ROI tracking and investment justification to management.

How to choose your GEO consultant?

Verify demonstrated expertise

Ask for concrete proof : is the consultant himself cited by LLMs for GEO queries? Has he published reference content on the subject? Does he have case studies with measurable results (before/after quotes, indirect traffic generated) ?

Beware of self-proclaimed "GEO experts" without verifiable track record. The discipline is recent, but some players already have several months/years of operational experience proving their real expertise.

Evaluate technical vs. editorial approach

Some GEO consultants favor a technical approach (llms.txt file, structured data, architecture). Others focus on editorial (snippet-ready content, Q&A formats, quotable tone). The best master both dimensions and adapt according to your needs.

Identify your priority need: technically ready site but weak content? → Editorial consultant. Good content but unoptimized architecture? → Technical consultant. Ideally, aim for a versatile consultant or a complementary duo.

Check technical stack compatibility

If your site is on Webflow, opt for consultants proficient in this platform or contact our Webflow agency that integrates GEO natively into its designs with technical optimization from the outset. If using WordPress, ensure the consultant is familiar with its plugin ecosystem and specific technical constraints.

The technical stack heavily influences GEO implementation: what works on Webflow doesn't necessarily translate identically to WordPress or Shopify. Stack compatibility = time and efficiency gains.

Request a clear methodology and precise deliverables

A reputable GEO consultant clearly explains their methodology : what are the steps, deliverables, and timelines? A GEO audit should include technical, editorial, competitive analysis AND prioritized, actionable recommendations. Monthly support should specify the scope of interventions and KPIs tracked.

Beware of vague offers or "all-inclusive GEO packages" without details. Methodological transparency = a guarantee of professionalism and results.

Frequently Asked Questions about GEO

What is GEO (Generative Engine Optimization)?

The GEO (Generative Engine Optimization) refers to optimizing content to be cited and recommended by conversational engines (ChatGPT, Perplexity, Claude, Gemini). Unlike SEO, which aims for ranking in Google results, GEO targets appearance in responses generated by LLMs. This involves specific structuring: snippet-ready content, advanced structured data, an llms.txt file, and architecture facilitating AI ingestion.

What is the difference between SEO, AEO, and GEO?

SEO optimizes for traditional search engines (Google, Bing) with the goal of appearing in organic results. optimizes for traditional search engines (Google, Bing) with the goal of appearing in organic results. AEO (Answer Engine Optimization) targets featured snippets and direct answers on Google. GEO GEO goes further by optimizing for conversational engines where the user never accesses traditional results. In practice, these three disciplines complement each other: a well-optimized site performs across all three channels simultaneously.

What budget should be planned for a GEO consultant?

Independent GEO consultants generally charge between €500 and €2,000/day depending on expertise. A full GEO audit costs between €1,500 and €5,000. Monthly support ranges from €800 and €3,000 for agencies, or €3,000 to €10,000/month for senior consultants on complex assignments. These rates reflect the rarity of expertise and the strategic value of the channel for 2025-2026.

Does GEO work for all sectors?

GEO performs particularly well for informational sectors : SaaS, consulting, training, healthcare, finance, legal, tech. Direct transactional queries ("buy X") remain less suited to GEO. However, even e-commerce benefits from GEO for pre-purchase queries ("best X for Y", "how to choose Z"). Evaluate with a consultant if your sector and target search intents are GEO-compatible.

How long does it take to see GEO results?

Initial GEO results typically appear within 2 to 4 months : sporadic citations in LLMs, initial brand mentions in conversational responses. Significant and recurring visibility requires 6 to 12 months of continuous optimization. GEO remains a young discipline where best practices evolve rapidly: continuous support over 12+ months maximizes lasting results.

How to measure GEO performance?

Several KPIs allow tracking GEO performance: brand citation frequency in ChatGPT/Perplexity/Claude responses for target queries, position in cited sources (1st source vs 5th), indirect traffic (users discovering the brand via AI then visiting the site), an increase in brand searches following LLM exposure. Tools like AI Rank Lab or manual methodologies allow for this tracking. A GEO consultant must propose a suitable tracking dashboard.

Are GEO and SEO compatible?

Absolutely. GEO amplifies SEO rather than replacing it. GEO optimizations (structured content, schema.org data, semantic architecture) also enhance classic SEO performance. Conversely, a site with a strong SEO foundation (authority, backlinks, quality content) has an advantage for GEO. The optimal strategy combines both: SEO for classic Google traffic + GEO for conversational search engine visibility.