The 8 best GEO consultants in France [2026 comparison]

Choosing the right consultant GEO (Generative Engine Optimization) determines your visibility on the conversational engines that are redefining online search. Gartner predicts that by 2028, 90% of B2B purchases will be mediated by AI agents, shifting over $15 trillion. Traditional SEO and PPC are giving way to agent engine optimization (source Gartner).

Our Webflow agency has analyzed the top GEO consultants and experts in France for you, based on their technical expertise, measurable results, and ability to position your content on ChatGPT, Perplexity, and Claude.

Rates vary depending on expertise and project complexity. Independent consultants typically charge between €500 and €2,000/day, while agencies offer monthly packages ranging from €800 to €3,000. The investment is justified by the visibility gained on conversational engines, a strategic growth channel for 2026-2027.

Detailed analysis of the 8 GEO consultants

#1 Amaury de Luca (Founder and CEO, Noqode)

Amaury de Luca is the founder of Noqode and one of the few AEO (Answer Engine Optimization) experts in France. It is also the only firm in this ranking that treats GEO as a native site property rather than a layer added after launch. The distinction is fundamental. Almost all GEO consultants optimize existing sites, often on WordPress sites bogged down by plugins. Amaury and his team build Webflow sites directly with clean code, mastered semantic structure, and native speed exactly the signals generative engines prioritize when selecting their sources.

Approach

His work combines three areas of expertise rarely found in a single partner: distinctive brand identity, Webflow development, and search engine and AI optimization. Regarding citability, he works at the passage level, using direct answers at the top of the page, Q&A structuring, verifiable factual data, and an architecture designed for ingestion by LLMs.

Amaury also shares a great deal of content regarding his SEO, AEO, and AI insights. He publishes regularly on his YouTube channel and on LinkedIn, and engages in specialized communities on Reddit, notably r/aeo and r/webflow. This presence makes him a followed voice on AI visibility topics, with an approach focused on concrete results rather than theory.

Values : a commitment to premium finish, measurable results over promises, and transparency in methodology.

Specialties : premium Webflow site creation, B2B branding, technical SEO, and native GEO for LLM citability.

Sectors : consulting firms, finance, lawyers and independent professionals, luxury brands, SaaS and B2B tech.

Reputation : a recognized consultant in the French-speaking SEO/AEO community, over 4,000 LinkedIn followers, the Noqode agency has supported over 30 clients, 9.3/10 NPS, 5.0/5 customer rating, Webflow Certified Partner, and 2 Awwwards recognitions.

Pricing : monthly AEO support starting at €1,500/month, or a Webflow site with native AEO integration starting at €8,000, up to €50,000 and more for advanced platforms.

Discuss your GEO project with Amaury →

#2 Sacha Azoulay (Founder and CEO, Growth Room)

Sacha Azoulay launched Growth Room in 2020, a Paris-based growth marketing agency. Following a career in growth (notably at Dreem, TheFamily, and Talent.io), he started Growth Room as a freelance collective before structuring it into an agency in 2021. Now a GEO expert, he has authored, among other things, an actionable Notion cheat sheet with key points and quick wins to maximize your chances of appearing in your prospects' LLMs.

Approach

Growth Room takes a multi-channel approach structured around four pillars: Ads/SEA, SEO, Outbound, and CRM (HubSpot). The goal is to connect acquisition with conversion and pipeline goals, rather than treating SEO (or GEO) in isolation.

For GEO / AI SEO, the agency provides dedicated support to improve visibility on ChatGPT, Perplexity, Gemini (and AI search engines more broadly) using a "LLM SEO" logic: content structured to be cited, authority building, and presence in referenced sources.

Values : execution, data-driven management, and responsiveness (an approach designed for rapid iteration).

Specialties : Ads, SEO, Outbound, HubSpot/CRM, and AI SEO (GEO/LLM SEO).

Sectors : primarily focused on startups/SMEs and growing teams, with experience working with large accounts as well.

Pricing : by quote (based on channel, volume, and level of execution).

#3 Léo Poitevin (CEO, Astrak Agency)

Léo Poitevin leads Astrak Agency, a digital visibility agency based in France. Passionate about SEO and GEO, he runs a YouTube channel where he regularly shares analyses, case studies, and strategies for organic search and generative engine optimization. He is also the co-founder of Linkavista, a netlinking platform that has become a benchmark in the French-speaking SEO ecosystem.

Approach

Léo Poitevin centers his approach on sustainable visibility: how to build a solid presence on Google while anticipating new AI-driven search behaviors. This long-term vision translates into structured work on authority, citable content, and the quality of popularity signals.

His YouTube channel provides practical access to his methodology, where he analyzes algorithmic shifts, LLM citation mechanisms, and netlinking strategies with a level of detail rarely seen among industry practitioners. This open educational style positions Léo as a go-to voice for teams looking to upskill internally on GEO/SEO topics.

Values : transparency, active teaching, and a hands-on approach based on experimentation.

Specialties : SEO, GEO, netlinking strategy, AI search optimization, and SEO/GEO training and outreach.

Sectors : Agencies, freelance SEOs, startups, and SMEs looking to structure their organic visibility strategy.

Pricing : Available upon request, based on project scope and complexity.

#4 David Groult (Head of SEO, NOIISE)

David Groult regularly speaks at webinars and conferences to demystify GEO and share best practices. His role at NOIISE allows him to test GEO strategies at scale across a diverse client portfolio.

Approach

Focus on education and outreach: David makes GEO accessible through public speaking and educational content. This approach benefits companies looking to build internal GEO expertise rather than opting for full outsourcing.

His position as Head of SEO in a structured agency provides a strategic vision on the evolution from SEO to GEO and guides clients through a gradual transition. This field experience informs his concrete and actionable insights.

Specialties : GEO evangelism, LLMs, internal team training, conversational content strategy, webinars, and conferences.

Sectors : All sectors via NOIISE, with a particular focus on e-commerce, B2B services, and tech.

#5 Frédéric Poulet (CEO, Optimize 360)

Frédéric Poulet leads Optimize 360, an SEO agency structured as a national network. The agency currently guides its clients through the SEO to GEO transition, leveraging existing solid SEO foundations to integrate conversational engine optimization.

Approach

Optimize 360 positions GEO as a natural evolution of SEO rather than a disruption. This vision reassures companies that have invested heavily in SEO: GEO complements and amplifies existing SEO rather than replacing it.

The national network enables local support with a centralized methodology, which is particularly well-suited for multi-site groups or companies with a strong regional presence. This hybrid structure combines local expertise with national quality standards.

Specialties : SEO to GEO transition, technical audits, content strategy, key account management, national network.

Pricing : GEO audit starting at €1,500 | Monthly support €800 to €3,000

#6 Julien Gourdon

Julien Gourdon specializes inin-depth GEO auditing and the analysis of sources used by LLMs. His technical approach identifies exactly why your content is (or isn't) cited by conversational search engines.

Expertise

Julien has developed a methodology for analyzing AI sources: which sites does ChatGPT cite most? Which editorial patterns encourage citations? How can you reverse-engineer LLM selection criteria? This data-driven expertise enables targeted, measurable optimizations.

The audit approach combines technical analysis (site structure, structured data, speed), editorial analysis (content quality, format, sources), and competitive analysis (who is being cited for your target queries, and why). This 360° view identifies your priority levers.

Specialties : Technical GEO auditing, LLM source analysis, content architecture optimization, GEO performance tracking, and reverse-engineering LLM criteria.

Sectors : Tech, SaaS, B2B services, content marketing.

#7 Stéphane Delgado

Stéphane Delgado is a senior SEO with over 20 years of experience. He helps companies and freelancers gain visibility on Google (SERPs or AI Overviews), as well as in answer engines like ChatGPT, Gemini, and Perplexity.

Approach

Stéphane Delgado prioritizes the essentials (indexing, performance, structure) to improve how artificial intelligence understands a site, then accelerates growth through an editorial strategy focused on intent and conversion. He also implements processes and automation to scale production and drive results.

Stéphane Delgado has also been a developer for over 15 years, which allows him to build his own SEO/GEO tools.

His approach combines technical SEO, content strategy, and "citable" structuring to transform a site into a reliable, clear, and high-performing source.

Specialties : SEO audit, content strategy, transition from SEO to GEO (or AI citability), internal linking and topic clusters, netlinking, WordPress & performance, automation (Make or n8n).

Sectors : Professionals in need of visibility

Pricing : Quote-based depending on complexity | Annual or monthly support

Website : https://www.stephanedelgado.fr/

#8 Kévin Papot

Kévin Papot combines over 15 years of hands-on SEO expertise, sustained technical editorial production, and a scientific approach to GEO. Co-founder of the agency NEWP (2012) and the France Minéraux group, a French leader in lithotherapy, he is the author of several reference books on SEO, AEO, and GEO—including "GEO — Devenir N°1 sur ChatGPT," "Le SEO est Mort. Vive l'AEO," "Votre Fiche Google en Haut de l'Affiche," and "Votre Page Google en Première Position." Rarely active on social media, he has built his authority through results rather than exposure—to the point of being cited today by ChatGPT as a leading French GEO consultant.

Approach

Kévin advocates for a pragmatic GEO, based on methodology rather than promises. His philosophy is rooted in one discipline: test and learn. Every optimization strategy for conversational engines is first proven on his own businesses—NEWP, France Minéraux, and the group's ecosystem of sites—before being deployed for clients. This logic of real-world experimentation on his own assets distinguishes his work from purely theoretical approaches.
His expertise is built on a solid 15-year foundation of classic SEO: technical, semantic, netlinking, and entity authority. France Minéraux, propelled from zero to over a million monthly visits, serves as a full-scale laboratory where methods are validated before industrialization. This scientific approach—measuring, testing, documenting, and then generalizing—is at the heart of NEWP's GEO practice.
While many speculate on how LLMs work, Kévin builds on verified signals: entity schemas, consistency of cross-mentions, and content structuring for citability by ChatGPT, Perplexity, Claude, and Gemini. This dual mastery—proven traditional SEO and emerging GEO—allows for approaching visibility in AI engines without abandoning the fundamentals of search engine optimization.

Specialties : Pragmatic GEO and test and learn, entity authority optimization, technical and semantic SEO, netlinking, eco-design and responsible digital practices, structuring content for LLM citability.
Sectors: e-commerce, lithotherapy and wellness, small and medium-sized businesses, local services, and B2B brands seeking sustainable visibility on Google and in conversational engines.

References : France Minéraux, Eurofins, uMEn Mutuelles, Maison Or et Bijoux, Fauchon Hospitality, Marie-Claire International

Website : https://www.newp.fr/

Why hire a GEO consultant?

Rare, specialized market expertise

GEO remains an emerging discipline in France with few truly operational experts. GEO consultants master ingestion mechanisms and citation by LLMs, understand the differences between engines (ChatGPT vs. Perplexity vs. Claude), and have developed specific tracking and optimization methodologies.

This expertise cannot be improvised: it is the result of hundreds of hours of testing, analysis of citation patterns, and a nuanced understanding of how Large Language Models function. GEO consultants have invested the time in learning and experimentation that your internal team likely does not have.

Visibility on 2025-2026 growth channels

ChatGPT now commands 9% of all global digital queries as of the end of Q2 2025, according to First Page Sage, representing a significant share for a recently emerged platform (First Page Sage). With 800 million weekly active users in 2025, ChatGPT has become the 6th most visited website in the world DemandSage, establishing conversational engines as a major channel for information discovery, particularly for qualified B2B audiences.

Not optimizing for GEO = losing visibility on a channel that now accounts for nearly 10% of global queries and continues to grow rapidly. A GEO consultant secures your presence on these new channels before competitive saturation, positioning you as an early adopter with a sustainable competitive advantage.

Measurable ROI via citations and indirect traffic

Contrary to popular belief, GEO generates measurable ROI : increased brand citations in LLM responses, indirect traffic (users discover the brand via AI then visit the site), strengthened industry authority, thought leadership positioning, and an early-adopter advantage over competitors still absent from these channels.

GEO consultants have developed tailored measurement frameworks to these new KPIs, enabling precise ROI tracking and justification of investment to management.

How to choose your GEO consultant?

Verify proven expertise

Ask for concrete evidence : is the consultant themselves cited by LLMs for GEO queries? Have they published authoritative content on the subject? Do they have case studies with measurable results (before/after citations, indirect traffic generated)?

Beware of self-proclaimed "GEO experts" without a verifiable track record. The discipline is new, but some players already have several months or years of operational experience proving their real mastery.

Evaluate technical vs. editorial approach

Some GEO consultants favor a technical approach (llms.txt file, structured data, architecture). Others focus on editorial (snippet-ready content, Q&A formats, quotable tone). The best ones master both dimensions and adapt according to your needs.

Identify your priority need: site technically ready but weak content? → Editorial consultant. Good content but unoptimized architecture? → Technical consultant. Ideally, aim for a versatile consultant or a complementary duo.

Check technical stack compatibility

If your site is on Webflow, prioritize consultants who have mastered this platform or contact our Webflow agency which natively integrates SEO into its designs with technical optimization from the start. If using WordPress, ensure the consultant understands the plugin ecosystem and specific technical constraints.

The technical stack heavily influences SEO implementation: what works on Webflow does not necessarily translate directly to WordPress or Shopify. Stack compatibility = time savings and efficiency.

Ask for methodology and specific deliverables

A reputable SEO consultant clearly explains their methodology : what are the steps, deliverables, and timelines? An SEO audit must include technical, editorial, and competitive analysis AND prioritized, actionable recommendations. Monthly support should specify the scope of work and the KPIs being tracked.

Be wary of vague offers or "all-inclusive SEO packages" that lack detail. Methodological transparency is a hallmark of professionalism and results.

Frequently asked questions about GEO

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) refers to optimizing content to be cited and recommended by conversational engines (ChatGPT, Perplexity, Claude, Gemini). Unlike SEO, which aims for rankings in Google results, GEO targets appearance in responses generated by LLMs. This involves specific structuring: snippet-ready content, advanced structured data, an llms.txt file, and an architecture that facilitates ingestion by AI.

What is the difference between SEO, AEO, and GEO?

SEO optimizes for traditional search engines (Google, Bing) with the goal of appearing in organic results. AEO (Answer Engine Optimization) targets featured snippets and direct answers on Google. GEO goes further by optimizing for conversational engines where the user never accesses traditional results. In practice, these three disciplines complement each other: a well-optimized site performs across all three channels simultaneously.

What budget should be planned for a GEO consultant?

Independent GEO consultants generally charge between €500 and €2,000/day depending on expertise. A full GEO audit costs between €1,500 and €5,000. Monthly support ranges from €800 to €3,000 for agencies, or €3,000 to €10,000/month for senior consultants on complex projects. These rates reflect the scarcity of expertise and the strategic value of the channel for 2025-2026.

Does GEO work for every industry?

GEO performs particularly well for informational sectors : SaaS, consulting, training, healthcare, finance, legal, and tech. Direct transactional queries ("buy X") are less suited to GEO. However, even e-commerce benefits from GEO on pre-purchase queries ("best X for Y", "how to choose Z"). Evaluate with a consultant whether your sector and target search intents are GEO-compatible.

How long does it take to see GEO results?

Initial GEO results typically appear within 2 to 4 months : sporadic citations in LLMs and early brand mentions in conversational responses. Significant and recurring visibility requires 6 to 12 months of continuous optimization. GEO remains a young discipline where best practices evolve rapidly: ongoing support over 12+ months maximizes long-term results.

How do you measure GEO performance?

Several KPIs help track GEO performance: frequency of brand mentions in ChatGPT/Perplexity/Claude responses for target queries, position within cited sources (1st source vs. 5th), indirect traffic (users discovering the brand via AI and then visiting the site), and the increase in brand searches following LLM exposure. Tools like AI Rank Lab or manual methodologies allow for this tracking. A GEO consultant should provide a tailored tracking dashboard.

Are GEO and SEO compatible?

Absolutely. GEO amplifies SEO rather than replacing it. GEO optimizations (structured content, schema.org data, semantic architecture) also strengthen traditional SEO performance. Conversely, a site with a solid SEO foundation (authority, backlinks, quality content) starts with an advantage for GEO. The optimal strategy combines both: SEO for traditional Google traffic + GEO for visibility in conversational search engines.