Quelles différences entre Wix et Webflow ?

Wix est une solution clé en main pensée pour les petites structures qui souhaitent créer rapidement un site simple. Webflow, à l’inverse, est un CMS professionnel offrant une liberté de design totale, des performances SEO avancées et une évolutivité adaptée aux entreprises en croissance.

Quel budget prévoir pour passer de Wix à Webflow ?

Wix est attractif au départ (abonnements peu élevés), mais il montre vite ses limites sur les projets ambitieux. Webflow implique un investissement plus conséquent, mais les coûts cachés (plugins, maintenance, refonte SEO) disparaissent. Le ROI est généralement meilleur sur la durée grâce à la performance et à l’autonomie offertes.

Quel outil choisir entre Wix et Webflow ?

Wix est adapté aux projets simples et au lancement rapide de sites basiques. Webflow est recommandé pour les entreprises qui veulent un site rapide, sécurisé, SEO-friendly et évolutif. C’est la solution privilégiée pour faire de votre site un véritable levier de croissance.

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Webflow vs Wix: the 2025 comparison

Evaluate team autonomy, security and integrations to select the platform most suited to your ambitions.

Talk with a Webflow expert

Updated: June 16, 2025

How Wix, Wix Studio, and Webflow 
Do they compare point by point?

From creative freedom to large-scale content management: comparing the dots 
that make (or break) the collaboration between marketing, design and development.

Characteristics

Wix

Wix Studio

Webflow

Freedom of design

Fixed models, limited code

Canvas more flexible (flex & grid)

Full visual canvas, classes & animations

CMS depth

Basic collections, tight quotas

Expanded collections but still capped

Unlimited CMS, custom fields, MACH API

Performance/Core Web Vitals

Heavy JS code, 3rd party apps

Better, but still depends on apps

Optimized code, integrated CDN, high scores

Large-scale content

Quick templates + plugin configuration

Rich system design + complete visual CMS

Advanced SEO

Basic functions, URL constraints

Better managed tags but limited structure

Tags, schemas, redirects, total slug control

Marketing autonomy

Simple drag-and-drop editor

Editor + comments, roles

Page-branching, private staging, 1-click publishing

Multi-team collaboration

Limited roles, no branching

Permissions + comments, no staging

Visual editor + native analytics & SEO

Developer control/API

Restricted code access, no CI

CSS & scripts under constraints

Free HTML/CSS/JS, clean export, CI/CD possible

Content scalability

Low quotas (100 collections, 1,000 items)

Quotas raised, still limiting

No practical limits (of the plan), pagination & API

Marketplace/Apps

Add a third-party AI plugin

iframe apps, injected code

Sandboxed apps, isolated code, zero impact on the site

Scalable e-commerce

Simple native module

Module + advanced options

To do via Foxy/Snipcart/headless

Accommodation & security

SaaS, SSL included

SaaS SOC 2, automatic backups 10 min

Total cost of ownership

Affordable entry plan, paid apps

Subscription + apps → inflated cost

Higher subscription, but native features = stable TCO

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Frequently asked questions

What are the differences between Wix and Webflow?

Wix is a turnkey solution designed for small structures that want to quickly create a simple site. Webflow, on the other hand, is a professional CMS offering total design freedom, advanced SEO performance and scalability adapted to growing businesses.

Is Wix enough for a professional site that aims at conversion?

Wix allows you to launch a showcase site or basic e-commerce. But as soon as your needs concern SEO performance, advanced customization or integration with your marketing tools, Webflow becomes a much more robust and sustainable solution.

Can I migrate my Wix site to Webflow?

Yes. The migration includes the recovery of your content, their reintegration into Webflow and the implementation of a 301 redirections plan to preserve your SEO. Call on a Webflow agency makes it possible to secure this transition and to take advantage of the new CMS from the start.

What budget should I plan to move from Wix to Webflow?

Wix is attractive at the beginning (low subscriptions), but it quickly shows its limits on ambitious projects. Webflow involves a larger investment, but the hidden costs (plugins, maintenance, SEO redesign) disappear. The ROI is generally better over time thanks to the performance and autonomy offered.

Is e-commerce more efficient on Webflow than on Wix?

Yes. Webflow integrates a modern e-commerce module, fast and fully customizable. Wix eCommerce remains limited for advanced catalogs or complex needs. With Webflow, you benefit from a tailor-made design, optimized SEO and better scalability.

Which tool should you choose between Wix and Webflow?

Wix is suitable for simple projects and the quick launch of basic sites. Webflow is recommended for businesses that want a fast, secure, SEO-friendly and scalable site. It is the preferred solution to make your site a real driver of growth.

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