Context
Christine Le Henaff is a sophrologist in Limetz-Villez (Yvelines). After discovering sophrology for herself, she chose to make it her profession in order to transmit this practice to her clients (adults and adolescents) in search of balance, trust and serenity. She wanted to take a new step forward with a coherent and professional digital presence.
“I really appreciated Amaury's professionalism and support throughout the project as well as her kindness. He is very responsive and present to answer questions and knows how to provide relevant answers. Thank you so much Amaury 😊”
Issues
Until now, Christine had no website. His business was based on word of mouth. It was therefore necessary to design a first digital window capable of embodying its human and caring approach, while establishing an image of trust from the first contact.
Objectives
The main objective of the project was twofold:
- Reinforcing perceived value through a clear, simple and professional digital identity.
- Facilitate the conversion, with a simple, frictionless contact process, and an automated reservation system via Calendly.
The page should also reflect the foundations of sophrology: non-judgment, listening and autonomy to create a soothing and reassuring environment.
Solutions
We designed a Webflow landing page, built around a proven conversion zone.
The work focused on:
- one smooth layout with rhythmic sections and a clear visual hierarchy;
- one soft and reassuring copywriting, rooted in the vocabulary of sophrology;
- The integration of a Calendly reservation system simple and accessible;
- The promotion of branding and visuals created by the studio to create continuity between print and digital.
The tone of the site is based on kindness, clarity and trust, three pillars of Christine's practice.
Impact/Results
The site now offers Christine a credible and aligned digital presence with its practice. Its business benefits from a clear, structured and reassuring window, adapted to its local clientele. The user journey from discovery to booking is fluid, encouraging the transition to action. This first step marks a successful transition to digital, while maintaining the authenticity of its human approach.
