Why use Shopify?
Shopify has established itself as a global reference for e-commerce, by combining ease of use, technical robustness, and a rich ecosystem. Everything is designed so that you can sell quickly, without having to build a complex infrastructure.
Whether you are selling a physical product, digital product or subscription, Shopify supports you throughout the chain: catalog, payment, delivery, delivery, returns, basket reminders, reporting, SEO, CRM integration... All with a clear interface, accessible even to non-technicians.
It is also a solution scalable : you can start with a small catalog and evolve into an international brand, thanks to apps, multilingual, multi-currency and integration channels (POS, dropshipping, B2B...).
How does Shopify work?
Shopify works like a SaaS (Software as a Service) platform: you create an account, choose a theme, add your products, set up your payments, and the store is ready to be launched.
The administration is done via a smooth back office. Each store can be customized via:
- No-code themes editable via the native editor.
- Dynamic sections (text, images, carousel, reviews, CTA...).
- API integrations for specific needs.
- One App store complete to add functionalities (upsell, customer reviews, analytics, ERP...).
Shopify's main features
Complete e-commerce management
Products, categories, stocks, variants, variants, promo codes, taxes, deliveries.
Integrated payment
Stripe, PayPal, Apple Pay, Klarna, Shop Pay, and over 100 third-party gateways.
Customizable design
Professional themes + no-code editor for adapt brand identity.
Apps & extensions
A marketplace of more than 8,000 apps to boost your conversions and automate your management.
SEO & native marketing
Tag optimization, integrated blog, email campaigns, retargeting, cart abandonment.
Shopify usage examples
- Start a DNVB (Digital Native Vertical Brand) with a powerful e-commerce site.
- Selling a digital product or a template with immediate payment and automatic delivery.
- Integrate a multichannel marketing campaign with Meta Ads, TikTok, and Google Shopping.
- Test a pre-order offer with a dedicated Shopify landing.
- Create a commercial site with recurring monthly subscriptions.
FAQ: Frequently asked questions about Shopify
Is Shopify good for beginners?
Yes. The interface is intuitive, no need to know how to code. The back office is easy to use and many templates are ready to use.
Can I connect Stripe or PayPal to Shopify?
Yes, Shopify supports most payment solutions on the market, including Stripe, PayPal, Klarna, Mollie, Apple Pay, etc.
Can we sell digital products?
Yes. Shopify allows you to sell ebooks, templates, videos, or access to protected content via apps like Digital Downloads.
Is Shopify SEO friendly?
Yes. Shopify allows you to optimize title tags, meta descriptions, URLs and offers a native blog. It can also connect to tools like Google Search Console or SEMrush.
Can Shopify be integrated with Webflow?
Yes, but it's not native. You can either create links to Shopify listings from Webflow, or integrate Shopify payment buttons via embed.
