Why use PayPal?
PayPal is establishing itself as a trusted standard for online payments. Its major advantage: simplicity for the end user. No need to enter your bank details — just connect to your PayPal account to pay in a few clicks.
On the business side, it is a quick solution to set up, ideal for testing an offer, selling a one-off product, or offer a complementary alternative to Stripe. The management interface is simple and allows you to track payments, reimburse a customer, or manage disputes.
PayPal is also particularly interesting for international sales, thanks to its native currency conversion management, its billing tools, and its reassuring image among buyers.
How does PayPal work?
To collect a payment, you can:
- Create a payment link to be sent by email or to be integrated into a button.
- Use PayPal Checkout, a payment solution that can be integrated on site.
- Add PayPal to a site via an embed or a plugin (Shopify, WooCommerce, Webflow...).
PayPal takes a commission on each transaction, which varies according to the country, currency and type of payment. You can manage your activity via the PayPal Business dashboard: payment tracking, customer history, refunds, invoice generation, dispute management.
PayPal's main features
Fast and secure payment
One-click validation via PayPal account or bank card, without sharing sensitive data.
Payment and billing links
Creation of links to be inserted in an email or an invoice, immediate payment without code to integrate.
E-commerce integration
Compatible with Shopify, WooCommerce, PrestaShop, PrestaShop, Webflow, Wix...
International payments
Multi-currency management, automatic conversion, multilingual interface.
Dispute Management
Tools for claiming, reimbursing and monitoring customer requests via the dashboard.
PayPal usage examples
- Selling a digital product or a template directly from a Webflow page.
- Offer a Stripe alternative on an e-commerce site or a landing page.
- Send a Invoice to a freelance or B2B customer with a “Pay” button.
- Test an offer or an MVP by adding a quick payment button.
- Receiving payments in multi-currency without complex configuration.
FAQ: Frequently asked questions about PayPal
Is PayPal free for sellers?
Opening an account is free, but PayPal charges a commission per transaction (generally around 2.9% + €0.35 in Europe).
Can I use PayPal on a Webflow site?
Yes, via a payment button or a third-party tool like Make or Memberstack. Webflow does not yet offer native integration, but PayPal is still easy to use.
Do my customers need to have a PayPal account?
No Your customers can pay by bank card without creating a PayPal account, according to your seller account settings.
Does PayPal manage subscriptions?
Yes, but the subscription features are less flexible than Stripe. It is possible to create recurring plans, but the user experience is less fluid.
Can I manage refunds from my dashboard?
Yes. Full or partial refunds can be made directly from the PayPal Business interface.