Context
Pestcontrol3D is an SME specialized in disinsection, pest control and pest control in Île-de-France. His old site was not structured, poorly optimized for SEO and did not highlight the urgency specific to this type of activity. The company needed to professionalize its image, to clarify its services and above all to capture more local prospects ready to take action immediately.
“This new site has changed the way we generate requests. It is clear, fast, structured, and above all designed for our job. You can already see the difference.”
Issues
The challenge was to transform a generic showcase site into a real conversion tool. It was necessary to prioritize key services, create intuitive and reassuring navigation, multiply calls to action visible upon arrival on the site and work on local SEO to appear on strategic requests related to the areas of intervention and the targeted pests.
Objectives
The ambition was threefold: to professionalize the company's image to inspire trust, to create a clear structure with dedicated pages for each department and to strengthen the local presence through an adapted SEO strategy. The site also had to make immediate contact thanks to visible CTAs, a clickable number and a simplified form.
Solutions
We redesigned the architecture around conversion-oriented user journeys, with a specific page for each pest (bedbugs, rodents, cockroaches, etc.) and CTAs visible from the first screen. The design has been worked to inspire confidence: sober colors, explicit iconography and content focused on reassurance and responsiveness. In terms of SEO, we created localized content for each area covered in Île-de-France and optimized the metadata in order to strengthen visibility on Google. Finally, Webflow development has made it possible to obtain a high-performance, responsive and scalable site, capable of accommodating new services or new areas of intervention in the future.
Impact/Results
The new PestControl3D site offers a much more professional and credible image. It provides the immediate understanding of services, improves local visibility and generates more qualified contacts. In a few weeks, the company saw a clear increase in incoming calls and requests via the form, confirming that the new digital window has become a real driver of growth.
