Combining tradition and innovation in a redesigned brand identity.

Atelier Dürüm is an essential reference in the field of Turkish and Kurdish cuisine. Every day, they strive to offer exceptional dishes that combine tradition, authenticity and modernity. Their commitment to quality and their commitment to culinary roots are at the heart of their philosophy. However, their digital identity did not reflect this ambition.

With an already strong culinary identity, L'Atelier Dürüm needed to modernize its online presence to better embody its universe. The challenge was to create a showcase site that was both aesthetic and functional, capable of attracting new customers while offering a seamless experience. The integration of a click and collect system was also essential to adapt to the expectations of today's consumers.

The mission was to design a modern and dynamic showcase site, integrating an interactive menu and online ordering functionality. It was also necessary to succeed in transcribing the authenticity of Turkish-Kurdish cuisine into a contemporary visual identity, in order to appeal to a wider clientele. Finally, the implementation of an SEO strategy had to ensure visibility and performance over the long term.

We redesigned the visual universe of L'Atelier Dürüm through a complete rebranding: modernized logo, color palette combining warmth and modernity, careful typography. The site was developed around a simple and effective experience, featuring an interactive menu and an integrated click and collect module. An SEO strategy on keywords related to Turkish cuisine and click and collect has made it possible to expand the audience and to capture qualified traffic.

The new site of L'Atelier Dürüm now embodies a perfect balance between tradition and modernity. The brand identity has become more coherent and attractive, and digital performance confirms the success of the project: more than 29,000 new users and an engagement rate of 67%. This transformation allows the restaurant to strengthen its local presence while expanding its online visibility.