Context
Florence Planchenault had been practicing yoga, pilates and sophrology for over 20 years in Limetz-Villez but had no structured digital presence. All reservations went through WhatsApp, managed manually. Noqode orchestrated a 360° creation : complete branding, powerful Webflow site and coherent ecosystem strengthening its local visibility. Result: a practitioner finally visible, a established credibility And a automated booking engine freeing up his time.
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Issues
The main challenge was to create a legitimate digital presence capable of promoting recognized but invisible expertise. Florence had 20 years of know-how and loyal customers but no digital vector to express it, territorialize it or amplify it. Starting from scratch imposed a double requirement: to build a strong visual identity that tells the story of one's universe (soft, natural, energizing) while establishing professional credibility (expertise, structure, reliability).
Second, the Manualized WhatsApp management represented an increasing burden and a brake on growth. Each reservation request generated back and forth, possible oversights, and a daily administrative burden. Automating this flow was crucial to liberate Florence and professionalize the customer journey.
Thirdly, without a site and without branding, Florence was completely invisible locally. Researchers typing “yoga Limetz-Villez” or “pilates Mantes-la-Jolie” never found it. Building a local SEO presence was essential to capture future local customers.
Objectives
The project was based on five strategic pillars. First of all, completely modernise the visual identity by remaining faithful to the natural and soothing universe of Florence, thus creating an emotional coherence between brand, site and content. Afterwards, radically clarify the offer structure by type of need (discovery, subscription, care by appointment), transforming the user journey into an intuitive and reassuring funnel.
The third objective was to automate bookings to reduce commercial friction and free Florence from manual management. Fourthly, Establishing local SEO dominance on relevant well-being and geographical requests, reinforcing local visibility. Finally, create a coherent brand ecosystem (branding, site, photo, video) capable of evolving and deploying on other channels (social networks, prescribers).
Solutions
Noqode has deployed a Design • Performance • Impact Business approach, orchestrating all disciplines for a 360° transformation.
On the map strategic and creative, the team led a complete redesign of the visual identity with Anthony Le Henaff (Brand Designer). A soothing palette combining soft blues, aquatic greens and natural beiges has been developed, supported by a round and legible typeface evoking softness and stability. An original iconography inspired by yoga and movement (lotus, silhouettes, balance symbols) has been developed and systematized on all media (site, pictos, animations, micro-interactions).
THEUX/UI has been structured around the fluid and reassuring user journey. The three major offers (discovery, subscription, care by appointment) were presented by need and not by scattering. Call-to-actions (“Book a class”, “Make an appointment”) are omnipresent but discreet. A completely redesigned testimonials section alternates written reviews and authentic customer videos. An educational FAQ reassures hesitant people about the different disciplines and practical modalities.
The Webflow development combined performance and autonomy. A tailor-made CMS manages testimonies, FAQ, FAQ, prices, subscriptions and legal notices without technical recourse. The Calendly integration allows automated booking 24/7. Structured data (FAQPage, LocalBusiness, Review, Review, PriceRange 40—470 €) optimizes indexing by Google and AI engines. The site is entirely mobile-first, responsive and optimized in terms of loading time.
THESEO/AEO optimization focused on eight strategic geolocated queries (Limetz-Villez yoga, Pilates Mantes-la-Jolie, sophrology 78, amma massage) integrated naturally into the content. Meta titles, descriptions, and Hn tags are prioritized for mechanical readability. Full alt-texts ensure accessibility and semantic context.
La audiovisual production took place on site: video customer interviews (Nathalie, Jacky) humanizing the brand, new photos of Florence in her room (light blue background, natural atmosphere, portraits and lesson plans). Vertical and horizontal formats for sites and social networks.
Finally, the Copywriting blended soothing, human and energizing tones. Each section (heroes, benefits, social proof, offer, journey, journey, contact, FAQ) was written to convert without pressure, reassuring through authenticity and clarity.
Impact/Results
Florence now benefits from a modernized brand image, in line with her personality and her real value. Visitors immediately perceive the professionalism, humanity and specialization of the service. Les Video testimonies drastically increase credibility, especially for seniors or stressed audiences for whom trust is paramount.
THEThe site experience is smooth and intuitive on all devices. The clarified offer structure reduces abandonment and directs everyone towards the appropriate path. THECalendly automation frees up time Florence for the advice relationship and reduces administrative friction.
Positioned on strategic local SEO queries, Florence is increasing its visibility among local researchers. The coherent ecosystem (branding, site, content) creates memorable recognition and facilitates future multi-channel deployment.
Progressive autonomy with support : Florence has an administration guide (PDF) to manage texts, images and prices independently. Noqode remains partner for the strategic evolution of the site (new pages, SEO optimizations, content deployment) and its technical maintenance.
