Bubble is the go-to no-code platform for creating complex web applications without coding. According to our analysis of 30+ SaaS projects, Bubble excels for business apps (8.5/10) but remains unsuited to marketing sites and SEO (two points often underestimated by the founders).
At Noqode, Webflow agency specialized in launch sites for SaaS and no-code startups, we regularly meet founders who built their product on Bubble and are then looking to create a marketing site up to the task. This analysis is based on our concrete observation of no-code projects for demanding companies.
| Criterion | Details |
|---|---|
| Ease of use | 6.5/10 — Real learning curve, takes several weeks to get up to speed |
| App power | 9/10 — The best no-code tool for complex business apps and relational data logic |
| Design & UX | 6/10 — Decent control but less flexible than Webflow or Framer for visual design |
| SEO & marketing site | 3/10 — Not suitable: Bubble is not built for organic acquisition or marketing sites |
| Technical performance | 7/10 — Good for business apps, but requires optimization on heavier projects |
| Scalability | 8/10 — Scales well, used by funded startups for production platforms |
| Integrations & API | 8.5/10 — Very rich: native plugins, REST API connections, webhooks, third-party connectors |
| Price | 7/10 — Free to test, paid plans from $29/month; scales up fast on high volumes |
Noqode Overall Score: 7/10
Bubble stands out as an essential reference in the no-code world for complex web application development. Where other solutions only allow you to design showcase sites, Bubble offers a real alternative to custom development. Thanks to its design freedom, its integrated database manager and its powerful workflows, it is possible to build marketplaces, SaaS platforms, CRMs or internal tools, without writing a line of code. This power gives startups and companies the ability to quickly test ideas, launch solid MVPs and iterate based on user feedback, while significantly reducing development time and costs.
Whether you are an entrepreneur, product manager or startup founder, Bubble allows you to control every aspect of your digital product, from the data structure to the final user experience. The ability to integrate external APIs and automate complex workflows makes Bubble a solution suitable for both early prototypes and large-scale deployed platforms.
Bubble is based on a drag-and-drop visual editor that allows you to build user interfaces without coding. Each element — button, form field, image, icon — can be placed, styled and configured in a few clicks. But beyond the appearance, it is the workflows engine that constitutes the real strength of Bubble. Each user action triggers predefined events in the application, without any developer intervention needed.
Bubble also integrates a database system directly into the tool. You can design complex relational data models, store user information, manage transactions, and organize your data in a few clicks. The native integration of external APIs and the ability to use plugins allow you to extend the functionalities of your application almost without limits.
Finally, Bubble offers integrated hosting and a ready-to-use user management system. Once your application is developed, it can be published immediately, with the ability to scale according to your traffic.
Create modern, responsive interfaces with pixel-perfect control over the design.
Model and administer your databases directly in Bubble without using external tools.
Configure complex business logic, automations and integrations with other tools.
Access a marketplace of plugins to extend your application or connect it to third-party APIs via HTTP requests.
Deploy your application to production without worrying about technical infrastructure.
Create personalized experiences based on user role or type.
Bubble is used for a wide variety of projects, from simple MVPs to complex applications in production: multi-vendor marketplaces modeled on Airbnb or Fiverr, SaaS platforms with custom CRMs and internal management tools, social networks with user profiles and messaging, and internal tools like management dashboards or customer databases.
Thanks to the richness of its ecosystem, it is possible to add advanced features such as online payment, subscription management, push notifications, and much more.
| Criterion | Comparison |
|---|---|
| Main use case | Bubble: Business web app, SaaS, marketplace Webflow: Marketing site, SEO, B2B showcase Framer: Prototype, design-first landing page |
| Database | Bubble: ⭐⭐⭐⭐⭐ Native and relational Webflow: ⭐⭐⭐ Editorial CMS Framer: ⭐⭐ Basic collections |
| Native SEO | Bubble: ⭐⭐ Limited Webflow: ⭐⭐⭐⭐⭐ Excellent Framer: ⭐⭐⭐ Decent |
| Business logic | Bubble: ⭐⭐⭐⭐⭐ Complex workflows Webflow: ⭐⭐ Via integrations Framer: ⭐ None |
| Design & animations | Bubble: ⭐⭐⭐ Decent Webflow: ⭐⭐⭐⭐⭐ Very powerful Framer: ⭐⭐⭐⭐⭐ Best no-code |
| Learning curve | Bubble: Demanding (weeks) Webflow: Moderate (days) Framer: Fast if Figma user |
| Best for | Bubble: Digital product, MVP, SaaS app Webflow: SEO site, acquisition, showcase Framer: Prototype, creative portfolio |
Our recommendation by project:
Advantages:
Disadvantages:
This is the combination we most often see working for ambitious startups and SaaS companies: Bubble for the application, Webflow for the marketing site. The two tools don't compete, they complement each other perfectly. Bubble handles your business logic, your data and your users. Webflow takes care of your acquisition, SEO, brand image and conversion pages.
A Bubble product without an optimized marketing site is a powerful engine without a body. Investors look at your site before even testing your app. Your prospects too.
At Noqode, we support founders who have built their product on Bubble and now want to have a premium, fast, SEO/AEO optimized site. Our positioning: custom Webflow sites for demanding digital products, with a NPS of 9.3/10 on more than 30 delivered projects.
Book a 30-minute call to evaluate together what a Webflow site could bring to your acquisition.
Bubble is aimed at entrepreneurs and teams looking for total creative freedom without going through heavy and costly classic development cycles. If your goal is to create an innovative, scalable and customizable web application, without compromising on business features, then Bubble is a solid choice. However, to maximize its potential, it is essential to take the time to master its logic or to be accompanied by experts — and not to neglect the visible side of your product: your site.
