Context
Luce Design offers decoration services for weddings and events in Île-de-France. The old site, built on Wix, suffered from a dated design, numerous display bugs and a lack of visibility on Google. For an activity where trust and image count as much as know-how, it was urgent to design a credible and efficient window.
“If you need to make or redo your website, you can call on the Noqode agency without hesitation. With unparalleled expertise and professionalism, Amaury quickly captured what I wanted and how to highlight my work through a clear and elegant site. The tutorials to help us get started with the site are great. Thanks to him, I highly recommend this agency.”
Issues
The challenge was to reposition Luce Design as a local reference, while remaining true to its artisanal and high-end DNA. It was necessary to rethink the digital brand image, improve the user experience and guarantee solid technical performance. The site also had to become a concrete conversion tool, capable of generating quote requests via a landing page that was clear, reassuring and well optimized for local SEO.
Objectives
The mission aimed to create a professional and elegant site, reflecting Cyrielle's personality and requirements. It was necessary to offer a fluid experience, reassure through a careful design and give visitors all the keys to take action. The project also had to provide a sustainable technical base, with a CMS that was easy to manage and a clean SEO base to sustainably improve visibility.
Solutions
We have completely redesigned the architecture and design around the Luce Design universe: sobriety, elegance and warmth. The site was built to inspire trust through immersive visuals, clear micro-texts, and authentic testimonies. Local SEO has been worked on from the design stage: tags, page structure, content optimization and integration of targeted areas in Île-de-France. The development made it possible to deliver a fast, stable and fully manageable site by Cyrielle, without technical dependence.
Impact/Results
The new Luce Design site now fully reflects the high-end and artisanal image of the brand. It reassures bride and groom and event organizers, improves local visibility and provides a solid foundation for generating more requests for quotes. Cyrielle now has a powerful and autonomous tool, in perfect harmony with her know-how.
