Why use YouTube?
youtube isn't just an entertainment platform: it's a strategic channel to develop its visibility, generate leads and establish authority in its field. Thanks to the power of video SEO and the Google ecosystem, every well-optimized video can become a sustainable source of qualified traffic.
Unlike other social networks, YouTube is research-oriented. A video can generate views for months or even years after it's published. This makes it a particularly effective tool for businesses that want to produce educational, demonstrative, or expert content, whether in BtoC or BtoB.
It is also a great conversion tool: tutorials, case studies, product demonstrations or customer interviews can reassure a prospect, feed a purchase decision or trigger a contact.
NWe made YouTube a central channel in our content strategy. Our YouTube channel gives you access to Webflow tutorials, of advice in UX/UI, of SEO analyses and concrete videos to transform your website into a growth driver. We share our methods, our approach to web execution and our agency vision.
How does YouTube work?
Once connected to a Google account, simply create a YouTube channel to start posting videos. Each video can be optimized (title, description, tags, thumbnail, chapters), referenced and shared on other channels. The interface allows you to schedule posts, analyze performance, and interact with subscribers via comments or lives.
YouTube also offers a creative studio to manage your entire channel: detailed analytics, monetization, rights management, rights management, automatic subtitles, royalty-free music, etc. It is also possible to use YouTube Shorts to publish short videos, which are very effective in reaching a mobile audience or broadening the scope of a theme.
Finally, each video can be integrated into a Webflow page, shared in a newsletter, or used in a marketing campaign.
YouTube's main features
Customizable chain
Logo, banner, playlists, sections: build a cohesive brand space.
Video SEO
Titles, descriptions, chapters, and tags allow videos to be referenced effectively.
Detailed stats
Analysis of click rate, watch time, retention rate, and organic traffic.
Multi-media integration
Each video can be integrated into a web page, an LMS tool, an email or a sales funnel.
Shorts & mobile formats
Possibility to create short vertical videos to reach new audiences.
Examples of how to use YouTube
- Start a tutorial series to generate qualified SEO traffic.
- Publish interviews or customer feedback in an engaging video format.
- Create a Lead magnet video to be integrated into an emailing campaign.
- Tell the story of a project or a product through a presentation video.
- Optimize the purchase funnel with embedded videos at each stage.
FAQ: Frequently asked questions about YouTube
Is YouTube free?
Yes, creating a channel and publishing videos is 100% free. Monetization options exist for popular channels.
Can you reference a video on Google?
Yes. With an optimized title, description, and tags, a YouTube video can rank very well on the Google SERP.
How do I integrate a YouTube video on a Webflow site?
Simply copy the link or use an “Embed” integration component with the video URL.
Is YouTube adapted to BtoB?
Yes. Many BtoB businesses use YouTube to publish customer cases, product demos, or expert educational content.
What is the ideal length of a video?
It all depends on the objective. A tutorial can last 10 minutes, a teaser 30 seconds. The important thing is to Hold attention from the first few seconds.
